Advice from Andrea

While creating our album cover we got some advice from Andrea to edit our simple and bold picture to make it seem more graphical than an actual photo. She also told us to over edit the images so they appear more professional by being over contrasted and exposed.

Our advice from Amar.

When editing our music video we asked Amar for adviceon how to make our video look more proffessional. he gave us alot of good ideas as to what we could do to improve, so we took all of these ideas onboard and added his ideas.
one of his ideas was to bring a scene with the female character in further towards the beggining. This was because if the audience only saw a quick, short clip of her they would want to see more. This would keep the veiwers interested throughout the first part of the video.
Another idea Amar had was to add more transitions like crossfades. This was to add emotion and sadness to our video. He also said to compliment this we should use shorter clips in our video as this would keep the video fresh and also keep the veiwers interested.

Objectives of the lesson: 23/11/2011

Our objectives of this lesson were:

1. To complete the poster for our music video.
2. To make a start on the album cover of our album.

We completed both of these targets. we completed the poster to a good standard and also made a good start on our album cover. we have chosen a main photo and have begun editing it. We are thinking about editing it to make it black and white as this adds a dark and gloomy effect which relates to the artists feelings throughout the album.

Final poster advert

This is our final promotional album poster. 

Rough first design.

This is a first draft of our poster for our digipack. we used this location because it represents how the artist is feeling. The yellow graffiti on the wall that says "hold your head high, heavy heart.." relates very strongly to our video as it is a written representation of the feelings that he feels throughout the video. The artist is also sitting in a corner, this shows how secluded and vulnerable he feels. as though he has been pushed into a corner and cannot get out.
The images on the wall to the right are a representation of how he feels in some scenes in the video, such as when he gets kicked out of his girlfriends house; the images display anger and resentment.
We chose this font as it grabs the attention of the consumer and fits with the conventions of a pop song/video.
The editing we used was curves to alter the brightness and contrast of the image, we used this to give the poster a more dramatic feel. We also darkened areas to help other parts of the poster stand out to the buyers. We also added in a gradient that faded in white from the right hand side to lighten the image in this area, we altered this gradient to how we thought it would look best. we also used an effect called 'hard mix', this effect added exaggerated contrast.

Our visual theme.

Our visual them that runs throughout our music video is emotions, we have portrayed this theme in our video by showing the lead singer on his own and having emotional scenes with himself.
We hope to follow this theme through into our digipak and our poster by having images of our lead singer on his own. The front cover will most likely be more of a close-up to engage the consumer and stand out more on the shop shelf. A close-up of the artist with help to make him more noticeable and recognised within the music industry.
The back cover of our digipak will be a silhouetted distant image of our artist as this illustrates that he is distant and lonely. The silhouette of the artist is to show that he is different because he is black and faceless. The images that we will take will also be edited and adjusted on photoshop to enhance the images. We will use various effects such as Levels to adjust the darks and lights of the image and over exaggerate them to make it appear more professional. We will also add in lighting and fading effects similar to the picture shown below by using the gradient effect on photoshop. This will help lighten up the image and give more dramatic lighting. We will also ad the effect of desaturation in order to remove the colour from the image and give a more dramatic feel to the image. Also the black and white will help represent the artist feelings because it is grey and miserable. Also he will stand out better against the black background because he will be in light white.       

ROUGH CUT

Here is our rough cut where you can see the basic idea of our video. There are no transitions or effects in our video yet however we plan to put some in.