Target audience

The target audience of our music video is going to be early teens to late twenties. We will achieve this by having fast paced shots to keeps the attention of the audience. Also we will have lots of close-ups as this shows the innocence of the artist and so younger teens will be able to see their artist and relate to them. The atmosphere of the video will start off by having a light hearted feel to it by showing the relationship of the artist with his partner. It will then go to the present and show the more deeper side to the relationship giving it more of an adult feel to it and so more relatable to the elder group of our target audience.
Our video will have a narrative which is one of the conventions of a pop video and so the teenage audience will be able to follow the story and perhaps be able to relate to it within their own lives. However the usual scenarios for a pop video is colourful and uplifting, however since our song is about the problems within a teenage relationship, it won't have the usual happy atmosphere but more of a deep emotional narrative appealing to the female audience more than male.   
Here is a link to Ne-Yo's facebook pages and myspace pages:

http://www.facebook.com/#!/Ne-Yo

http://www.myspace.com/neyo