Generic conventions of a digipack

From the analysis of previous album covers in the blog post 'Analysis of real digipacks' we have recognised the typical generic conventions of a digipack. We believe they are as follows:

1. A large/bold artist name- This is to help the audience and consumer identify and recognise the artists name within first glance of the digipack. Only having a large over-sized name can mean that the artist is well known and recognised because they don't need an image relating to the album or a picture of the actual artist; all is needed is the name. There are some exceptions to this such as Eminem's album cover of 'recovery' because it doesn't have his name just the album name. This is because he is so well known all is needed is just the back of him, but also the album name signifies him as it has his trademark signature of a backward 'E'.
2. An image that fills the album cover- This can help to make the album more original and unique by either signifying the artist or the album itself. Also the larger and more colourful the image the more it will stand out from the rest. Typically of a pop Album cover it will feature the artist itself, perhaps a close-up or distant shot, this is to help the artist become more recognised. 
3. Consistent colour scheme used throughout- This makes each feature of the album link together and flow. For example in the Christina Aguilera's album 'Bi-on-ic' (as shown above) the bright and powerful colour red has been used to highlight around her name but also on her lips, attracting your eye all around the cover. 
4. Commonly the album name is just beneath the artist name- This helps to attract attention to both features because they are both in the same place however the artist name is at the top because it is most important. 
5. Mise-en-scene elements- The lighting for a pop genre album cover is usually bright and colourful to reflect the artists personality and the feel of the songs. However the lighting doesn't always have to be bright and electric because it mainly depends on the style of music the artist does, for example if it is sad music then the lighting will be dark and atmospheric.