Generic conventions of a magazine advert

Through the analysis of real and professional magazine adverts we have found similarities between them and discovered what we believe to be generic conventions of a magazine advert. Here are the generic conventions as follows:

Conventions of a Music Advertisement...

Band/Artist Name: This is the key element that all music advertisements include, because the audience need to identify the artist who is promoting the CD/Album.

Image: Another key convention is an image that relates to the band/Artist. Also you can often see an image of the artist on the advertisement in order for the artist to self-Promote.

Logo- Mainly bands use logos on their album , they do this in order to be recognised by their target audience. Also the record label logo may be used in order for their label to be widely known for producing quality music.

Colour Scheme: The colour of the advertisement  reflects the mood and the genre of the song, as well the own artists image. For instance , for a rock band you associate them with dark colours Eg. Guns n Roses. However a new wave electric band/artist would have bright , vibrant colours.  

Reviews: Another convention of a music advertisement, is positive quotes and reviews from top music magazines such as - Mojo

                            -NME

                            - Q

                            -Spin

This helps to boost purchases of the actual product as the targeted audiences see the artist has received positive reviews from reliable sources.

Headline: On the magazine advert for the album, it will usually feature the band name and album title etc, but will also have a main headline selling the product and grabbing the attention of the target audience. Usually, this is big and stands out and is usually put across the main image so the two connect and stand out

We hope to make good use of all these conventions within our own magazine advert to maximise the success of our product.