Evaluation - George Goldhawk

1.Our media product uses the conventions of a typical R&B music video. The lyrics in the music video are illustrative, the use of voyeurism is absent as our lyrics are about  a women; not objectifying them. The editing cuts were about 5-10 seconds long. This is inspiration from another real media product was ‘Ne-yo’ – ‘One in a million, as this follow the same conventions as our video.

Take that’s single ‘Patience’ inspired us to do our ‘walking’ themed video where our ‘ne-yo’ walked through the forest reminiscing. The lighting has been inspired from the ‘Greatest Day’ as the orange glare creates a happy effects.

2.All three work as a promotional package because they are all based on the artist in our album cover research we noticed that less established have their faces on the albums covers because they have less recognition, by doing the album face cover this gets them more public recognition. The image they create is one that makes our guy look a ladies man who doesn’t treat women as object but as one that completes him.  The album cover is especially food at attracting the audience as we use reviews from ‘NME’ as 5star, because this will ensure the audience that top critics back the song.

3.The feedback from the rough cut is all positive and most comment on the performance of our character and lip syncing. Also there is feedback on good intertextual references regarding the iPhone mirror shot, fashion was alos highlighted as this is more attracting to the target audience. The feedback from the initial pitch was very constructive as the plan was to dress Alex up as a female, but then after receiving the feedback we decided that this was not a good idea because the video may have come across as a comedy as this was not the message we wanted to send out.

4.Final cut played a massive part in the video as it was our ain editing software, HD cameras are a new technology that allowed us to film in very high quality and at a higher frame rate the only downside is that it takes longer to render. Photoshop was used to create our digipack, no body in our group is very experienced with Photoshop which made it hard for us to create a professional looking image but I still think it looked pretty good.