Thursday 1 December 2011

Video Commentary Script

In what ways does your media product use, develop or challenge forms and conventions of real media products?

(Jake)
Our music video uses and develops on a lot of pop genre forms and conventions. We focused on these four main conventions; camera angles, costume, editing transitions and lighting. We learnt from other artists' music videos, including Beyonce's 'Run the World', that the camera shots we used (close-ups, High angle, low angle and long shot etc). These help to attract attention to the singer and help gain artist recognition within audiences. 
(George)
The editing transitions within our music video are quick and fast paced. From our research into other music videos we learnt that this helps to keep the audience engaged and interested in the video. We also used cross fades to help the video flow better. 
(Alex)
For our ancillary texts, in particular the album cover uses the convention of a close-up image of the artist as the front cover in order to promote his appearance and make him more recognisable.
Also for our poster we used dark lighting and an image of the artist on his own to portray the artist in a lonely state. We used these techniques to stereotypically show the emotion of the artist.    

How effective is the combination of your main product and ancillary texts?

(Alex)
The combination of our main product and our ancillary texts work well because we have a key theme running throughout: emotions. As the song is quite emotional and Ne-Yo is trying to portray these emotions through his lyrics, we have tried to captures these feelings through the use of acting in our video, imagery in our ancillary texts and lighting in all our products.
(George)
This imagery within our poster and digipak represents the emotions of the artist. For example within the poster there is graffiti that is aggressive in some places but sad in others. All of these represent the feelings our artist is feelings within this vulnerable time in his life. 
The front cover of our digipak is a close-up of the artists face which helps for artist recognition but also to connect with the audience as they can feel closer to him due to his vulnerable expression.
 (Jake)
Overall the products we have made work well together because they have a sharing theme of emotions and help to display the artist in an unusual way from what is normal. For example Ne-Yo is usually shown as a 'player' and a womaniser in his videos, but with this video and promotional pack we hope to shine light on his vulnerable side. 


What have you learnt from your audience feedback?

(George)
Our audience feedback has helped us to improve in all of our our products. For example with the rough cut of our video we received feedback stating 'the mirror shot of the iphone shows good inter textual references of the target audience'.
 (Jake)
This helps us to confirm that this was a good shot because at first we were debating whether or not to keep it. Our advice from Amar was the most useful because he suggested we have shorter scenes and more scenes featuring the female extra. 
This was good advice as we later received compliments on how the video kept the audience entertained and on their toes.
 (Alex)
  We also received feedback on our ancillary texts from Andrea, this was to over edit some of the images so they stand out as much as possible. For example with the front cover image of the album, before the advice it was hardly edited on photoshop however once finished we had added more contrast, desaturation, adjusted the levels and curves. 


 How did you use new media technologies in the construction and research, planning and evaluation stages?

(Alex)
We used three main media technologies including Final Cut, Photoshop and Blogger.
Within Final Cut we edited and enhanced our video from using such effects as cutting, contrasting and adding transitions. We also used image enhancing tools within Final Cut that colour corrected the scenes to give them more of a professional look and also to make the video have autumn seasonal colours.  
(George)
The media technology Photoshop was a key part to the making of our ancillary products as we used the programme to edit and enhance the images but also to add in text which is a fundamental convention to the digipak. These adjustments improved our digipak massively as through Photoshop we were able to add more contrast to the images, adjust curves, levels and change the saturation.
We step by step edited our images and was made easier through the use of layers in Photoshop. The first step we did was to edit the contrast as this would make a basis for what we want. We then added the various effects of curves and levels to finalise the image.
(Jake)
Another media technology we used was Blogger. This made it easy for us to document and record our ideas, thoughts and feelings towards our products. Also it made it easy for others to pass on feedback and for to immediately see and respond to this feedback.

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